we summarize two weeks of Elon Musk at the head of Twitter

we summarize two weeks of Elon Musk at the head of Twitter

Is Twitter taking on water? The social network acquired by billionaire Elon Musk has just had two very eventful weeks, and these last few days have not helped. Cascading executive resignations, mass layoffs, fleeing advertisers and a warning issued by the US competition agency to top it all off. The launch of the paid certification on Wednesday caused great confusion among users and caused identity theft. Back on these two turbulent weeks for the blue bird network.

October 26: the takeover by Elon Musk becomes clearer

In a video posted on Twitter, Elon Musk appears in the premises of the company with a sink in his arms, hilarious. A few hours earlier, he had renamed himself “Chef Twit” on the social network. “I’m going to Twitter headquarters – I’ll let you absorb the information!”writes the billionaire, or “let that sink in” in English. It’s a play on words with “sink”, which means “washbasin” (and which, ironically, can also mean “to sink”).

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October 27: Musk wants “healthy” debates on the network

Elon Musk says he’s buying the social network because he’s “important for the future of civilization to have an online public square where a wide variety of opinions can debate in a healthy way, without resorting to violence”. The acquisition is not yet official.

October 28: Twitter officially changes hands

That’s it.

After several months of ups and downsthe founder of Tesla and SpaceX takes over Twitter on Thursday

after closing the acquisition of the social network for 44 billion dollars. “The Bird is Freed”, tweets Elon Musk. The boss Parag Agrawal and two other leaders are dismissed (the financial director and the head of legal affairs).

November 1: Musk announces an $8 per month subscription to certify his account

While the rumor has been circulating for a few days already, the new owner of Twitter announces (still in a tweet) the launch of Twitter Blue, an eight-dollar monthly subscription for users wishing to have their account certified as authentic. They will therefore be less exposed to advertising. Until now, the indication of a small blue tick on an account was a free guarantee of authenticity, but reserved for governments, media personalities or recognized in their field.

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The social network has offered a subscription to paid features since last year, but the new general manager wants a new offer, more expensive and more widely adopted. The objective: to diversify the platform’s sources of income.

“The current system of lords and peasants, with those who have the blue tick and those who don’t, it’s bullshit. Power to the people! Blue for 8 dollars a month”claims Elon Musk.

In this articlewe explained to you what the subscription might change.

November 2: Suspended accounts will not be reinstated without a “clear process”

Will those banned from Twitter be able to return? Suspended accounts will not be reinstated on Twitter until the social network establishes a “clear process for doing so”writes Elon Musk, “which will take at least a few more weeks”. In the lead: former US President Donald Trump, banned from Twitter after the storming of the Capitol.

Musk also recalls his plan to form a content moderation council, composed “representatives with widely differing opinions, which will certainly include the civil rights community and groups dealing with hate-motivated violence”.

November 4: cascading dismissal

The boss of Tesla and SpaceX decides to lay off half of the 7,500 employees of the Californian company. The reason ? A fall “massive” of its turnover, linked to declines in advertising revenue, according to Elon Musk. “Unfortunately, there is no other choice when the company is losing more than four million dollars a day”assures the billionaire. “All those who lost their jobs were offered three months of compensation”he says.

“I woke up to find out that I won’t be working at Twitter anymore. I’m heartbroken. I can’t believe it”tweets in particular Michele Austin, the director of regulations for the United States and Canada.

November 6: backtracking on layoffs?

Two days after the announcement of a massive layoff at Twitter, did Elon Musk reconsider his decision? Yes, according to some employees. Some would have been dismissed by mistake when others have an expertise essential to the social network,

according to Bloomberg.

November 7: Twitter accounts suspended after changing their name to “Elon Musk”

Does mockery still have its place on Twitter? It all depends on who she’s aiming for. Twitter users with verified accounts who changed their username to “Elon Musk” are being suspended by the platform. The actress Kathy Griffin, who has two million subscribers, had replaced her profile photo with an image of the billionaire.

The day before, Elon Musk had given the color: “Twitter accounts that impersonate someone else, without clearly stating that it is a parody, will be permanently suspended.”

November 9: cacophonous launch of the “official” badge

After announcing the launch of Twitter Blue, to allow paying subscribers to obtain a blue verification sticker, and facing a swarm of fake accounts, the social network is launching a gray (and no longer blue) checkmark to distinguish accounts “officials”. A free criterion assigned by the Twitter teams.

Because by paying to obtain the badge, some had taken the opportunity to usurp identities. Example with this fake “Nintendo of America” ​​account that publishes a photo of Mario giving the middle finger:

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“Please note that Twitter is going to do a lot of silly things in the coming months. We’ll keep what works and change what doesn’t.”tweets the multi-billionaire.

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November 10: troubled future or happy future?

“The future is very exciting, I can’t wait to make it happen with you”, says Elon Musk during an internal meeting. But the pessimism of Elon Musk quickly regains the upper hand, citing the threat of bankruptcy, not knowing how much the company “lack of income” next year. “We may be in a cash flow deficit of several billions.” In addition, several advertisers have suspended their spending on the very influential social network in recent days, whose economic model depends 90% on advertising.

In a letter sent the day before to employees, Elon Musk believes that the path will be “laborious”and asks employees “to be in person at the office at least 40 hours a week”.

This meeting between Musk and the employees lasted an hour according to The Verge,

who obtained a recording. The billionaire mentions the possibility of offering banking services via the social network. He also wonders about the interest of more videos on Twitter, for content creators YouTube and TikTok.

November 10: a warning from the authorities

Another bad day for Twitter. Top officials of the social network resign and the US competition agency (FTC) issues a rare warning against the platform: “We are following recent developments at Twitter with great concern. No CEO or company is above the law”says an FTC spokesperson.

He recalls that the platform risked substantial fines if it did not comply with the rules of an agreement with the agency on data security and confidentiality. However, many employees aware of these regulations are no longer at Twitter. Hundreds of people had already left this summer, and executive resignations have continued in recent days.