Porsche talks to Google about its infotainment system

Porsche talks to Google about its infotainment system

Porsche is in talks with Google to equip its models with the tech giant’s operating system. Bad news for our data?

After discussions with several companies, including Apple, Porsche is seriously considering using Google’s software for its system infotainment, report our colleagues from Autoblog.

Google is becoming essential…

This follows reports from German sources that Porsche is reluctant to use external companies for its multimedia system because of the amount of information they wish to collect.

Nonetheless, giving Porsche 911 customers access to apps like Google Maps and Google Assistant via Google Built-In without connecting a phone could be seen as an improvement in the experience by customers.

It seems like Porsche plans to work with various tech companies since ending its relationship with Cariad, Volkswagen’s software development unit. This very much criticized and that Volkswagen wants to change very soon.

Associations between manufacturers and technology companies, whose main objective is to create operating systems, are becoming more and more meaningful every year, but confidentiality becomes a real concern. We, as customers, do not necessarily want to see Google take up so much space in our lives.

Currently, Google Maps and Apple Maps outperform all navigation systems produced by a car manufacturer. Plus, licensing the software would be a lot cheaper than building an operating system from scratch. And in front of a better margin, …

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Easy to use

It’s hard to deny, for whoever got behind the wheel of a car equipped with Google Automotive, that it is easy to use and rather fast. Plus, there’s added value in integrating commonly used media software services like podcasting, music streaming, and audiobooks that people love to use.

Add to that that most people already know how to navigate Google’s user interfaces, thanks to smartphones. There is not much room left for manufacturers’ systems.

It is nevertheless quite curious that Porsche be more inclined to work with Google, whose revenues are mainly linked to the collection and sale of data. Apple has a more upscale image and derives most of its revenue from the sale of hardware.

In addition, the apple is deemed to be more protective of the privacy and security of its customers than Google. That’s not to say Apple is perfect, far from it. But in terms of image, the choice is amazing.

Many automakers have integrated Google Automotive Services, including Renault, Volvo, Polestar, Toyota, Lexus, Nissan, and Ford. Yet some companies, including Peugeot, Volkswagen, Mercedes, and BMW, continue to protect their operating systems and want full control. But it is probably already too late to prevent Google and Apple to take control of our cars…