Musk, Zuckerberg, Bezos mocked over “3.0” tools

Musk, Zuckerberg, Bezos mocked over “3.0” tools

Mocked with GIFs, animated clips in video games and now via images generated by AI, the big bosses of Silicon Valley are the subject of caricatures that embrace the new technologies.

Mixed with the traits of the fallen actor Kevin Spacey or the character of Jame Gumb, the psychopath Bufallo Billelon in Thesilenceofthelambs, Elon Musk has been the subject of a new form of caricature for several months. On behalf of @hutzhoo, the new boss of Twitter is regularly the source of inspiration for awkward images generated by Midjourney which seem to want to emphasize the pathetic and dark character of Elon Musk. But beyond criticism and pastiche, this new form of images underlines that tech bosses have become more interesting targets than politicians, and that the formats of these caricatures follow the technical and media developments imposed by these big platforms. Another blow from the sprinkler watered?

When Beeple shows the way

One of the first artists to have exploited this vein of “new tech” caricature was Beeple. In recent years, the latter has produced many images of Silicon Valley bosses on the networks. Elon Musk is often depicted as a “giga Chad”, that is to say an over-manly man in underpants, walking the dog of Dogecoin or taming the blue bird of Twitter.

This ironic treatment is also found for a Jeff Bezos, represented as a rocket spermatozoon which leaves to fertilize space or a Mark Zuckerberg sketched in the guise of a zombie or a robot. Most of these works are sold for exorbitant prices in the form of NFTs, bought by rather complacent personalities like podcaster Joe Rogan. What question the critical scope of Beeple.

Zuckerberg, the creepy robot

If Elon Musk has been a target of choice since taking power on Twitter, another boss has also helped to change the formats of caricature. Mark Zuckerberg has gone from the image of a calculating geek and a little punk to that of a robotic billionaire imitating a human form. His appearance before the US Congress in 2018 during the Cambridge Analytica affair has a lot to do with it. The PDF, livid complexion and jerky gestures, had inspired many memes as well as rather creative GIFs.

Mark Zuckerberg Smile GIF - Find & Share on GIPHY

This image of a synthetic man was reinforced with the announcement of the transformation of Facebook into Meta and the centering of his company towards the metaverse. From there, the caricatures will precisely borrow the codes of video games and virtual reality to make fun of “Zucky”. In November 2021, the YouTube channel surreal entertainment released a video titled Metaverse VR: Demo Experience in which the boss of Meta appears as a psychopathic video game character out to kill you. Animated from a real video game engine, Zuckerberg is there in ragdoll format, a 3D model subject to certain physical rules that can be distorted to add comic and surreal effects.

This avatar representation will continue with the diversion of the interview given to CBS at the beginning of 2021 when Mark Zuckerberg presented the corporate possibilities of his metaverse.

Jeffrey Bezooooos

How not to finish on the fantastic song Bezos composed and interpreted by the American singer and comedian Bo Burnham? Imagined for his Netflix show Inside, this short musical interlude sings the praises of the founder of Amazon who beats his billionaire pals Mark Zuckerberg, Warren Buffet and Bill Gates to the hilt before drinking their blood and having sex with their wives. Obviously, this is not the first time that parody songs have been devised to make fun of important characters. The small subtlety is in the way Internet users have taken hold of the piece. Edited as “motivational” music of the type Eye of the Tiger, Bezos will generate covers showing people doing their training or this delicious animated version which has, casually, 4.5 million views. As the song says: “YOU DID IT! »