Google continues to nag Apple about text message compatibility issues between Android and iOS. This time, on a large New Year’s themed billboard at Harmon Corner Las Vegas, and with a sardonic tone, Google again invited Apple to integrate the RCS (Rich Communication Services) protocol into its messaging service, iMessage. The Billboard urges Apple not to “drop the ball” in order to fix “pixelated” photos and videos in messages swapped between iPhone and Android. Apple remains camp on its positions and has not yet reacted to the new salvo of its rival.
It’s no secret that Google has made many attempts to convince Apple to integrate RCS into its messaging service, but so far the iPhone maker has been reluctant to open iMessage’s borders. Last August, Google created a dedicated website calling on Apple to adopt RCS. But the Cupertino company remains firmly committed to providing users with only iMessage and standard SMS as default services. An idea that does not please Google at all, which says that its goal is to improve the experience of Android users by providing them with more tools to communicate.
For those who don’t know, RCS is an enhanced version of the SMS system that provides a richer experience for users. Designed to replace SMS and MMS messaging, it allows users to create group chats with their friends, send images and videos, get delivery receipts and supports end-to-end encryption . Also, there is no 160 character limit like with regular SMS. RCS appeared in 2007 and was adopted by the Global System for Mobile Communications (GSMA) in 2008. It is available for users of the Android operating system.
In December 2019, several US carriers, including Verizon, AT&T, Sprint and T-Mobile, committed to supporting the protocol. RCS-based messaging works using mobile data or Wi-Fi, so if the recipient doesn’t have cell service, but is on a wireless network, you still have the option of send messages without problems. However, while more and more organizations are adopting the RCS protocol, Apple – which controls iOS, the second most widely used mobile OS in the world after Android – still refuses to follow the trend. Which earned him the mockery of his rival Google.
To mark the start of the new year, Google has once again publicly urged Apple to take action, this time renting an entire large digital billboard in Las Vegas, which is sure to get the message across. The billboard reads: “The ball may have fallen in 2022, but you didn’t drop the ball to fix your pixelated photos and videos”. The post is followed by a cheeky scroll of lines of RCS code that Google says would help Apple “get things done”. TikTok user Uptin shared a video showing Google’s billboard.
Uptin noted that an estimated 56% of Americans use iOS, while Android comes in second with nearly 44% market share in the United States. Also, after passing the RCS lines of code, Google made a call to customers asking them to help Apple follow the trend, with the hashtag “#GetTheMessage”. Google launched the “#GetTheMessage” campaign in August with a comprehensive website to showcase the benefits of the RCS protocol. This is the latest step in Google’s lobbying campaign against Apple over texting issues between iPhones and Android phones.
“This digital display demonstrates Android’s desire to bring greater interoperability between devices, and enable a great messaging experience across all platforms,” a spokesperson for Google Insider said, adding that Google has a presence at Consumer Electronics Show in Las Vegas this week. In December, Google continued its campaign against Apple with a “happy birthday” SMS post that turned 30 in 2022. “While I’m all for the nostalgia, I also want to look in the other direction,” Neena wrote. Budhiraja, Product Manager for Messages by Google.
Today’s phones are capable of doing much more; my current phone is a completely different device from my first,” Budhiraja added. Google has been pestering Apple to adopt RCS for more than a year through its website, Twitter calls, billboards, and more, but the iPhone maker isn’t. made no acknowledgment of Google’s efforts. In fact, Apple CEO Tim Cook recently said that the RCS protocol was not a priority. “I don’t hear our users asking that we put a lot of energy into it at this point,” Cook said.
People have long complained about ‘green bubbles’ appearing on iMessage when an iPhone owner and Android owner switch text messages, leading Google to give Apple a taste of its own medicine with a recent update of its Messages app. Now, when Messages users react to a text message, the iPhone user will receive a text indicating that the person reacted to their text, along with a description of the reaction, such as “liked” or “I loved” a message, instead of seeing a thumbs-up or a heart appear on the message. Which is a peak the place of Apple.
In a September chat, an iPhone-owning audience member who wondered about the issues with videos being sent between him and his Android-owning mother, Cook replied: Buy your mother an iPhone. . Legal documents from the 2011 lawsuit between Apple and Epic Games shed more light on how the company views iMessage, with an Apple executive saying that “moving iMessage to Android will do us more harm than good”.
It remains to be seen if Apple will respond to this rant, or if it will stick to its stance of not harmonizing its messaging service with the rest of the industry. Either way, it’s likely that CEO Tim Cook will simply tell those with pixelated images and videos to buy an iPhone or buy one for each of the people they know.
What is your opinion on the subject?
What is your opinion on the RCS messaging protocol?
In your opinion, why is Google trying to impose the RCS protocol in the industry?
Do you think it is better for the whole industry to adopt the RCS protocol?
What do you think of the pressure Apple has received from Google to adopt the RCS protocol?
In your opinion, what could be Apple’s response to this new attack by Google?
See as well
Google is trying to publicly shame Apple for pushing the company to adopt RCS, a mobile messaging protocol
An update to Google Messages will force iPhone users to read reaction descriptions in mojis, a ploy to trick Apple into switching to RCS for its messaging
Buy an iPhone your mum, says Tim Cook a journalist on the concerns of compatibility of text messages between Android and iOS, because Apple does not want to adopt RCS, nor give up iMessage