In order to dethrone Google, Microsoft has decided to integrate OpenAI’s ChatGPT AI chatbot into its Bing search engine. A strategic decision that could prove fruitful, and allow the firm to finally meet with success on the web market after a long history of failures initiated by Internet Explorer…
Both Google and Microsoft matter among the biggest tech giants and digital. The G and M of GAFAM extend their tentacles in a wide variety of industries, and compete in many sectors.
For some technologies, Microsoft surpasses Google. For example, in the Cloud Computing market, the two firms occupy respectively second and third place on the podium behind Amazon Web Services.
On the other hand, in the field of the web, Microsoft has always been lagging behind Google. His browser Internet Explorer has long been mocked Internet users before disappearing definitively, while Google Chrome is the “ browser » the most used in the world with more than 65% market share in 2022.
Similarly, the search engine Google is used by more than 90% of Internet users in the world. For its part, Microsoft Bing comes in second place but barely totals 8% of market share…
However, as a good resolution for 2023, Microsoft seems determined to dethrone its rival. According to an internal source quoted by The Information, the Redmond firm has found the ideal weapon for allow Bing to outperform Google : artificial intelligence.
A new version of Bing boosted with ChatGPT
In order to increase the performance of its search engine tenfold, Microsoft has decided to add OpenAI’s incredible ChatGPT chatbot to Bing. As a reminder, this AI publicly accessible since November 2022 is able to answer any question posed by the user. In seconds, it can generate a recipe, essay, dissertation, news article, or even a poem.
By its bluffing capacities, ChatGPT creates the buzz on the web and on social networks since its launch. For many, this chatbot could wipe out many professions and make SEO copywriting software like JasperAI obsolete.
In the eyes of experts, this AI capable of synthesizing publicly available data could even constitute a solid alternative to search engines classics. However, if Google is still reluctant to take the plunge, Microsoft has decided to exploit this new asset without delay.
The American company is convinced that its conversational format and its contextual responses to user requests can seduce Internet users. Rather than providing a list of links like Google does, ChatGPT can indeed produce high-quality natural language responses.
By integrating this next-generation chatbot with Bing, Microsoft hopes to add value to its search engine and take market share from Google. After all, as an eternal second far behind the market leader, the firm has nothing to lose by daring to innovate…
However, again according to the source, Microsoft prefers to continue evaluating ChatGPT’s performance and the accuracy of its responses. AI could be integrated with Bing by March 2023after testing with a limited group of users.
Microsoft’s secret strategy finally revealed
let’s remember that Microsoft is one of the main supporters of OpenAI, with more than a billion dollars invested in 2019. However, still according to The Information, the agreement with the organization includes “the authorization to incorporate certain aspects of GPT into Bing”. So it’s a long-standing ambition…
Already today, an older version of GPT is used to produce automatic query suggestions when the user types on Bing. Similarly, Microsoft has already announced plans to integrate the Dall-E 2 text-to-art image generator into its Bing Image Creator.
However, the source of The Information clarifies that “ Bing will continue to rely on its own technology to produce most search results since ChatGPT is not designed for “ continually crawl the web or provide real-time information like a search engine does “.
However, the chatbot will be able to suggest queries related to that of the user or keywords to obtain more specific answers. And since OpenAI plans to make its service paid, Bing could become the only way to access it for free.
Why Google Can’t Afford to Use AI
For its part, Google is discreetly working on a similar technology with its LaMDA system: Language Model for Dialogue Applications. According to CEO Sundar Pichai, the Mountain View firm refuses to open its chatbot to the public for fear of tarnishing his reputation in case of deviations or errors…
Nevertheless, according to the New York Times, Google now considers ChatGPT as a threat ” code red » for its hegemony on the web. The company mobilized a team of researchers to respond urgently, and Microsoft’s decision is likely to add further pressure. We can therefore expect Google to also add an AI chatbot in the coming months!
And you, would you be won over by a search engine in the form of a chatbot? Or do you prefer browsing the web the more traditional way? Share your opinion in the comments!