How to choose a Google Ads agency?

How to choose a Google Ads agency?

Google is by far the most used search engine. For a business, having visibility on the web is crucial, hence the use of Google Ads agencies. These agencies specializing in advertising on the Google platform can be of great help to companies wishing to improve their presence on the Internet.

We explain in this article how to determine what is a good Google Ads agency and choose the one that suits your projects.

What is a Google Ads Agency?

A Google Ads agency is on a mission to help businesses gain visibility on the web through advertising campaigns on the Google Ads platform. Its role is to help advertisers maximize their return on investment through campaign management and optimization.

A Google Ads agency can take care of the advertising campaign managementadvertising budget, analyze data to improve performance and many other aspects related to advertising on Google.

What criteria to choose a Google Ads agency?

Choose a Google Ads agency.

When you are looking for an agency to manage your advertising campaigns, there are a number of criteria to take into account to help you make your choice.

Experience and Expertise

Check the agency’s experience in managing advertising campaigns on Google. You can ask her for examples of campaigns she has run and observe the results obtained. You can get in touch with their former customers to gather their opinions. You can also take a look at customer reviews on their social media etc. This will show you their experience and give you an idea of ​​their level of expertise.

The sector of choice

Make sure the agency knows how to run an advertising campaign for your industry. To do this, lean on its type of clientele and the size of the companies clients to find out if they are used to working with companies similar cheers.

The strategy

The agency must offer you a clear strategy to manage your campaigns. An effective strategy must contain Goals defined, a planning precise and the expected results.


Beware of agencies that only partially answer your questions, remain vague in their answers and do not communicate to you the‘Project progress. A professional agency must be transparent with its customers, share the detailed information on campaign performance and with a fluid communication system and fast.


A good Google Ads agency knows how to be flexible and adapt to the needs and constraints of its clients. Likewise, she must be able to adapt quickly to market changes and remain efficient despite the changes.

Your budget

Google Ads agencies work with all types of clients, from freelancers to multinationals. So it’s up to you to choose a agency adapted to your budget.

Make sure they charge reasonable rates (by comparing quotes from several agencies) and that they have a transparent pricing (otherwise it’s a sign that they may be charging fluctuating prices depending on the customer).

By taking these criteria into account, you should be able to find an agency that matches to your needs and fits your budget.