To gain visibility and improve its traffic rate on the Internet, a good ranking on Google is necessary.
Even better, it can be really useful to appear more specifically on Google News and Google Discover, as these promise a large audience.
Generate traffic with Google News or Discover sites
Beyond traffic, there are many benefits associated with Google News sites, not to mention that there is a notable difference between News and Discover.
Benefits of Google News sites
It’s an open secret that Google is the most used search engine in the world.
As a blog or news site, being on the first page of search results on Google News sites can help you gain a certain notoriety on the Internet and dramatically increase your traffic.
Each week, more than a billion visitors are attracted by Google News to its referenced sites and around 6 billion for other web queries. After a search, the first links that Google News suggests have a click through rate of up to 20-25%.
In the field of natural referencing or SEO, the most sought-after position is zero, because it brings greater visibility and a better click-through rate. The positive point with Google News lies in the fact that the contents which are indexed appear at the said position on Google.
Another advantage with Google News is that any site can be naturally referenced there, provided that the latter delivers information that is both qualitative and reliable. Of course, other parameters must be respected to increase the chances of appearing on Google News sites.
Difference between Google Discover and Google News
Formerly known as Google Feed, Google Discover was launched in 2018. It is a tool that allows Internet users toaccess content that exclusively takes into account their centers of interest.
With Google Discover, the user does not have no need to do a classic search, because the tool uses his data to offer him news content that is highly likely to interest him. On Google Discover, some of the content comes from Google News, entertainment sites, e-commerce, etc. It should be noted that this tool is only available on mobile (smartphone and tablet).
Google News meanwhile works the same way as a search engine. It is a free online service on which we find information articles. In the present case, it is Google decides which fresh news to display based on various sources. But upstream, these must have been deemed relevant by Googlebot.
In short, the difference between News and Discover is that in the first case, it is necessary to enter a request for the robot to display the relevant news. In the second case, it is rather the data of Internet users that determines the content. Here there is also a greater amount of information which only conveys the interests of users.
Peculiarity of Google Publisher
Google Publisher lets you submit your site to Google News. To get there, you need to go to the Google Publisher Center and tap on the “add post” option. Then, you will have to make a description of your site and choose the category that best suits it. You must also fill in the point of contact, the primary language, the URL of the website and your Google Analytics code.
Google Publisher publisher:
With Google Publisher, as a publisher, you have more easier to organize and submit your content on Google News. By using this tool, you can get better rankings because Google better understands the nature of your content.
With the features available to Publisher, you can improve the visual identity of your publication (changing the theme, adding a custom logo, changing fonts, etc.). You can also create RSS feeds to share your content. You can even create Google ads if your goal is to monetize your content.
Other Google News with the links on the articles below: