Google launches a guide to understanding search results

Google launches a guide to understanding search results

With the release of its guide to visual elements associated with search results, Google presents the components of a results page in images and tells us a little more about the form of these elements, their names and their usefulness. Something to interest those who wish to learn about SEO…

Composition of a Google search results page

To begin, the guide details the skeleton of a traditional search results page and the elements that make it up. Indeed, as an Internet user, when you search for information on Google using keywords, a results page, called SERP, is displayed instantly. It is at this precise moment that you become aware of the various information.

The results page looks like this:

  • attribution,
  • The text,
  • The enriched results,
  • The image,
  • The video,
  • Exploration features.
A SERP on Google incorporates different visual elements. ©Google

Attribution includes website name and URL

What Google calls attribution is the feature that precisely describes the source of a result and that appears in all types of searches: text, video, image. The attribution generally includes the name of the site, its URL address composed of the domain name and the breadcrumb trail, as well as the favicon, this small icon associated with the site.

attribution-results-serp-google
The Ariadne’s thread (or breadcrumb) specifies the position of a page in the hierarchy of a site and makes it possible to find one’s bearings. ©Google

Text result includes attribution and title link

As its name suggests, the text result formerly called “web results” or “list of 10 blue links” is the textual content of the pages of the indexed sites. This result presents the attribution, the clickable title of a result, the summary part of the search result or the description, also called Snippet. The text result of a Google SERP also displays a date the content was published or updated, estimated by the search engine.

As for the group of links called Sitelinksgroup in the image below, it contains at least two sitelinks that can direct to other pages in the same domain, to anchors or headers.

Finally, the text content can also display an image directly related to the content, as well as rich results (or structured data), enriched with additional information by the owner of the site or the online store.

text-results-serp-google
The text content of a Google SERP includes a lot of information. ©Google

The image result includes photos extracted from web pages

The images present in the search results on Google are directly associated with a website. They are displayed as a result of queries requested by Internet users and are likely to appear more in the context of a targeted search by image.

The elements present in an image result are: the attribution which includes the information of the website as well as the image thumbnail, clickable from the results and leading directly to the site which hosts the visual.

image-results-serp-google
Attribution and thumbnail compose the result of a query by image. ©Google

The video result shows a thumbnail embedded in a website

Similar to an image query, videos in search results also come from a webpage and are likely to appear more often in a video query.

The elements that make up this result are: the thumbnail that leads to the video embedded on a website, the clickable title link of the video’s landing page, the attribution that displays information about the source of the file and the date publication of the video.

video-results-serp-google
Thumbnail, title link, attribution and date of the video are the main information of the video result. ©Google

Explore features give you more leads

These features allow Internet users to explore other content using questions or proposed searches based on other people’s requests. They are divided into two groups: related searches and related searches. These proposals and questions are directly linked to the original request of the Internet user and can be particularly useful if you are looking for ideas for keywords, for example.

1. The Associated Research Group

The Internet user who types his request is automatically offered other associated ideas by the search engine. They are linked to information sought by other users.

features-crawl-results-serp-google
With the associated research group, new ideas are offered to you in parallel with your request. ©Google

2. The group of related questions

Based on the original question posed in the search engine, the related question group presents other ideas and queries that revolve around your main query.

features-explore-group-related-questions-google
Suggested related questions are directly related to the user’s initial query. ©Google