In recent years, automakers and tech giants forge partnerships and come together to respond to new uses. Porsche and Google are currently negotiating to integrate certain applications from the American giant into the vehicles of the German manufacturer.
Soon a partnership between Porsche and Google?
In a few months, owners of a Porsche may be able to access applications Google Maps or Google Assistant directly from their car, without using a smartphone. This is the idea advanced by Reuters in an article published on January 12, 2023. Google’s software could therefore be fully integrated into the interior of Porsche cars. If the project is successful, it could represent a major strategic turning point for the automaker.
The agreement would for the moment be considered only on the side of Porsche and not for the entire Volkswagen group. Lutz Meschke, Porsche’s chief financial officer, said in a phone interview in October 2023 that the company was in ” close contact with Google and Apple, as well as Baidu, Tencent and Alibaba in China “, following the end of its cooperation with the Cariad unit of Volkswagen on topics related to software research and development.
According to Store Managerwhich was the first outlet to report on these discussions, Porsche has long been reluctant to use Google’s software in its vehicles, because the company was ” too greedy in terms of data sharing “. Google Apple and Amazon engage in a frantic race to control car manufacturers’ on-board computers. Especially since software is an integral part of car design.
General Motors, Renault, Nissan and Ford are already integrating Google technologies into their vehicles. On the other hand, other car manufacturers are wary of the idea of allowing tech giants to easily access the data generated by connected cars. Others don’t want not replace their brand with that of a web giant.« It is important for the company to keep control of the customer interface “Said a BMW spokesperson.
For its part, the Stellantis group recently announced that it was going to sell the data of its cars. The manufacturer, resulting from the merger between the PSA (Peugeot, Opel, Citroën, etc.) and Fiat-Chrysler (Fiat, Lancia, Alfa Romeo, etc.) groups, has launched a unit called Mobilisights. This division aims precisely recover the data generated by the millions of connected vehicles and transform them into applications and software. At Honda, Sony equipment will soon allow level 3 autonomous driving.