Google has realized the threat ChatGPT poses to its business. According to the New York Times, the American giant would have recalled its co-founders, Larry page and Sergey Brin, to work on the future of the company in terms of artificial intelligence.
The growing popularity of ChatGPT created a wave of panic at Google, which decided to relaunch the development of more than 20 products around artificial intelligence. The company’s co-founders, Sergey Brin and Larry Page, have been called in to help define the search giant’s future strategy.
The ChatGPT threat
In a matter of weeks, ChatGPT has shaken up a lot of things among tech giants. The impressive capabilities of OpenAI’s tool and the “buzz” it has created have been taken seriously by some companies that don’t want to miss the AI bandwagon. This is the case of Microsoft, which wants to invest 10 billion in OpenAI, but also integrate ChatGPT into Word, Outlook and PowerPoint.
ChatGPT is a conversational artificial intelligence capable of answering users’ questions, with more or less accuracy. The tool is nonetheless very promising, which worries Google, whose business model is largely based on the display of advertisements in its search engine.
The New York Times reports that Google’s co-founders have held several meetings with company executives to discuss ChatGPT and the danger the tool poses to its search engine. The move of Larry Page and Sergey Brin shows the importance of the subject at Google insofar as the two had withdrawn from the company since 2019, leaving the reins to Sundar Pichai.
The latter had declared a “red code” at Google by withdrawing certain teams from existing projects to make them work on the creation of products related to artificial intelligence.
More than 20 products around artificial intelligence in 2023
Former Google director of research, D. Sivakumar, did not hesitate to speak of a “time of great vulnerability for Google”. A feeling he had already shared in a tweet when ChatGPT was released last November:
For the first time, I feel that Google’s supremacy is under threat for information/knowledge-seeking searches… when will we see LaMDA-generated answers with real interactivity on the main Google results page? https://t.co/KlHBRJ2ehL
—D. Sivakumar (@dsivakumar) November 30, 2022
An alarm bell that seems to have been perfectly heard by Google, which plans to launch more than 20 new products related to artificial intelligence this year, as well as a new version of its search engine with chatbot functionalities. Some of these products would be presented at the Google I/O 2023 conference to be held next May.
To read : How the “ChatGPT revolution” became hell for teachers
The products in question would be aimed at developers and consumers. The New York Times notably mentions a tool capable of summarizing videos by generating a new video, as well as a wallpaper creator for Pixel smartphones. Another tool called “Cobal Plus Android Studio” would facilitate the creation of applications for Android.
Google wants to move quickly, without rushing. Indeed, the company has developed the “Green Lane” initiative which encourages employees to “ensure that technology is fair and ethical”. A way to avoid certain excesses of artificial intelligence that Microsoft or even Meta have already faced.
The New York Times