Exasperated by Elon Musk, these Tesla customers change their electric car

Exasperated by Elon Musk, these Tesla customers change their electric car

Elon Musk’s behavior on Twitter continues to negatively impact Tesla. Customers explain how the most famous face of the brand pushed them to change to an electric car.

Recently, we drew a parallel between the stock market difficulties of Tesla and Elon Musk. Since his takeover of the social network Twitter, the billionaire has taken many decisions that have weakened the platform.

Operational and technical dismissals, paid system negotiated by tweets interposed with the writer Stephen King (!), decisions about the firm made by public poll, banishments of journalists while he advocates freedom of speech, publication of “memes” conspirators and antivax: Musk did it all in a few weeks.

He also admitted himself that he had “shot in both feet” to behave like this. However, he does not plan to change… after having conducted a survey of his 125 million subscribers.

For many Tesla users, it’s already been too much for a few weeks. Insider has indeed collected the testimonies of several owners of electric cars have left the ship.

“Elon was a good reason to buy the car” says Bob Perkowitz. This American describes himself as having been a “fan” of Tesla. After reserving his first Model S in 2009, he bought it in 2012 and changed to a 2017 version.

But he found himself unprepared when he saw Musk making remarks he describes as far-right, and preferred to stop the charges when he was about to place an order for a Model S in version 2022. “He had a big mark. It’s not a big brand anymore. »

“He told everyone he wanted to be apolitical”

And Perkowitz isn’t the only one fuming at Musk’s comments online. Alan Lasoff, currently owner of a Model Y on lease, plans to change car at the end of the contract. He, too, cites Musk’s political comments as the reason for his estrangement from Tesla.

“He told everyone he was buying Twitter because he kind of wanted to be apolitical. And just before the midterm elections, he tells everyone to vote Republican. He may have his opinion, but what I hate in people is hypocrisy. »

For John Byrne, CEO of a computer company in the state of Maryland, it’s an image problem. “I don’t want to be a brand ambassador anymore”he simply justified.

Tesla’s stock market value has fallen 65% in 2022, with the stock now stable around $120. According to Matthew Quint, a brand expert from Columbia Business School, all of this also has a direct impact on sales.

Indeed, the automobile is one of the areas most favored by customers when it comes to showing dissatisfaction and reacting badly to controversies involving firms or their managers.

This is because a car is an expensive, long-term purchase that represents the people who own them. Currently, Musk is having fun on Twitter that his followers voted that he should keep shooting himself in the foot. In other words, the trend is not about to reverse.

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