Elon Musk’s takeover changed everything in 2022

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The reluctance of advertisers since the takeover of Elon Musk marks the storm on Twitter

The world of social media has been turned upside down lately. Following the takeover of social network by the richest man in the world Elon Musk (according to Forbes Magazine), a wave of storm on twitter has t noticed. The first big blow is the flight of some advertisers. Thus, General Motors, General Mills (Cheerios and Hagen-Dazs) and International Mondelez (Oreo cookies) or even Volkswagen and Audi, have temporarily stopped paying for advertisements on the social network of the blue bird.

Faced with this storm on Twitter, Elon Musk is trying to limit the leak of advertisers, fatal for the notoriety and the reputation of the company. The marketing strategy adopted by the social network is the premiums offered to brands why increase their advertising spend on the platform.

Elon Musk caused a wave of storm on Twitter Photography FREDERIC J. BROWN / AFP

Massive dismissals and cascading departures from the social network with millions of users

Since the takeover, Elon Musk which is one of the richest in the world, is starting a wave of layoffs that affects around 50% of its 7,500 employees worldwide. The billionaire said there is unfortunately no other choice when the company is losing more than four million dollars a day. The Californian company, which had nearly 7,500 employees at the end of October, had to reduce its workforce to help improve the health of the company. A situation that caused a storm on Twitteryet a social network with millions of unique visitors.

To aggravate this Twitter storm, billionaire Elon Musk issued an ultimatum to his employees that they had to commit to working long, high-intensity hours in order to compete with various social media platforms like Instagram and LinkedIn.

Racist insults explode since the rehabilitation of certain accounts

The storm on Twitter is also marked by the explosion of racist insults since the takeover of the social network which has millions of users by the CEO of You’re here and Space X. A study released by the Digital Hate Analysis Center estimated that homophobic slurs are up 40%, racial slurs by 200% and anti-Semitic slurs by 60%. The reason is that the man who is among the most influential billionaires has rehabilitated 12,000 accounts, some of which had been suspended for racist remarks.

Among the owners of these restored accounts which caused a storm on Twitter, we find that of Andrew Anglin, nonazi, banned in 2013. Similarly, conspiratorial accounts, specialists in anti-covid tweeting, are also back. Among them is the Project Veritas account, followed by more than a million people and a good number of users.

With ETX Daily Up


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