Since the official takeover of Twitter by Elon Musk, the company has been making headlines for multiple reasons. Musk made some drastic decisions that many people around the world disagree with. However, the business mogul thinks he’s doing what’s best for Twitter. Elon Musk is trying to balance Twitter’s finances. He thinks the company is actually carrying a lot more load than it can handle. When Musk took over, Twitter had just over 7,000 employees. Yet Elon Musk has laid off no less than 3,500 employees while many others have voluntarily resigned from the company. Today, Elon Musk in a post on Twitter revealed that the company has around 2,300 active employees.
CNBC reported Friday that Twitter’s full-time headcount has been reduced to around 1,300 active employees. The report claims the number includes less than 550 full-time engineers. Elon Musk’s tweet aims to debunk this false report. CNBC also says about 75 of the company’s 1,300 employees are furloughed. That includes about 40 engineers, CNBC said, citing internal records.
“This claim is incorrect,” Musk tweeted in response to a tweet quoting CNBC. “Twitter has approximately 2,300 active employees. »
Musk adds, “There are still hundreds of employees working on trust and security, and several thousand contractors. My other companies have less than 10 people working on Twitter.
Separately, Musk also said that Twitter can be updated normally in the Apple App Store. Musk took over Twitter last October — for $44 billion — and quickly made a series of product and organizational changes. The company rolled out a modified Twitter-verified blue badge as a paid service and also laid off around 50% of its staff.
Elon Musk announced the “new” feature on Twitter
After blocking the third-party Twitter client, Musk tweeted today that a “new” feature will be introduced. In fact, these “new” functions are not new. They had been online for a while before, but they were taken down because the effect was not very good. Elon Musk previewed the fixed list feature in his tweets and outlined the 3 steps needed to activate the feature. In fact, this feature was launched as early as 2019, but the frequency of users is not high, and eventually Twitter returned to the normal timeline.
This feature is the ability to create chronological content based on specific topics. Creating different timeline content based on specific topics sounds great, but previous attempts by Twitter have not been successful. Before being acquired by Musk, Twitter still used algorithm-based recommendations as its default timeline, rather than timeline.
Twitter loses over 500 advertisers
After Elon Musk took over Twitter, the series of events that followed had many advertisers worried. Elon Musk allows “free speech” which indicates that many comments will not be censored. For this reason and others, advertisers on Twitter have started to leave the platform. Now, according to reports, since Elon Musk took over Twitter in late October last year, more than 500 Twitter advertisers have suspended ads on the platform.
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Director of Twitter Engineering, Siddharth Rao oversees engineers working on Twitter’s advertising business. At a staff meeting on Tuesday, he told staff in a speech that more than 500 of Twitter’s top advertisers have stopped Twitter ads since Musk took over.
It also reveals that the company’s daily revenue on Tuesday, January 17 was down 40% from a year earlier. The main reason for this crisis lies in the problems related to its main advertising activity. Since becoming Twitter’s new boss, Musk has laid off thousands of employees and rushed to roll out paid authentication features. This will allow many scammers to create fake accounts on Twitter. The chaos prompted corporate advertisers to flee Twitter.
Separately, Twitter also rolled back a ban on political ads after it and other social media companies such as Facebook were widely criticized for allowing false election information to be spread on the platform.
Twitter does not allow the development of third-party clients
A few days ago, Twitter posted the “Developer contract” terms updated. The new update makes it clear that developers can no longer develop third-party Twitter apps. It is explicitly mentioned in the terms that the developers are not allowed to “create alternative or similar services/products to the Twitter application”.
This indicates that third-party Twitter apps such as Tweetbot, Twitterrific, Aviary, Echofon, Birdie, etc. will no longer work properly. At this time, it is unknown whether these third-party clients will restore access in the future. Twitter officials quietly adjusted the API last Thursday. This results in a large number of third-party clients not working properly. The maintainer tweeted on January 18, stating, “Twitter is enforcing its longstanding API rules. This may prevent some apps from working.
During the whole process, the developers of the third-party client never received any notification from Twitter. They have also not received an official letter requesting the closure. Twitter and even officials have never specified which APIs are violated.
Twitter auction of hundreds of office supplies
The company has been struggling to cut costs since Elon Musk took over. For Mr. Musk, the basic way to reduce costs is to lay off employees. However, this is not the only way. According to reports, Twitter auctioned off office supplies at its headquarters in San Francisco. The company sold a wine cooler, pizza oven and other supplies. This appears to be the latest move the company has made to cut costs.
An auction page from auction house Heritage Global Partners shows that more than 600 items have been sold online. On the page, the items are described as “surplus office assets.” It’s worth noting that the auction items include a neon sign with the 10-foot-tall Twitter bird logo. The final auction price for this asset is $40,000. However, Nick Dove, president of Heritage Global Partners, said in an interview that the auction had nothing to do with the Twitter crisis.