Elon Musk announced on Tuesday, November 15, that the launch of the new paid subscription to Twitter was postponed, after ten days of multiple controversies around the new owner’s flagship project. “The relaunch of Blue Verified is postponed to November 29 to make sure it is concrete”tweeted the general manager of the social network.
Before the takeover of Twitter by the boss of Tesla, on October 27, the platform offered, on the one hand, a free identity verification service for organizations and notorious people, and, on the other hand, a paid subscription to additional options, called Twitter Blue.
Elon Musk has launched manu militari the redesign of this subscription to add authentication, which all users will therefore be able to obtain regardless of their notoriety, for 8 dollars per month.
The new Twitter Blue was activated a week ago on iPhones to total cacophony, days after half of the company’s 7,500 employees were laid off.
For forty-eight hours, many accounts were able to impersonate those of celebrities or large companies, from LeBron James to Nintendo. The pharmaceutical company Eli Lilly had to apologize Thursday after the success of a tweet issued with an account in its name, with the blue checkmark, which promised free insulin.
On Friday, the option to subscribe to Twitter Blue disappeared, and an internal memo, published by some American media, explained that the service was suspended. “to solve problems of usurpation”.
In the system that will be launched on November 29, “any name change will cause the blue tick to be lost until the name is verified by Twitter”, Mr. Musk promised on Tuesday. He also said that people who do not subscribe would lose the blue tick (if they had obtained it for free) in the coming months.
In parallel, the social network had released, on November 9, a new “official” gray badge for notorious accounts. Elon Musk had decreed the same day that he was removing this new label, before the director of development products, Esther Crawford, intervened, to explain that the badge would initially be reserved for governments and organizations.
The layoffs continued this week amid a turbulent Twitter. An engineer was thanked by a tweet from Elon Musk after publicly questioning claims by the whimsical leader, who considers himself the ultimate defender of freedom of expression.