Elon Musk launches his paid version of Twitter

Depuis le rachat de Twitter fin octobre, Elon Musk a pris de nombreuses mesures pour modeler le réseau social comme bon lui semble.

Posted Dec 13 2022 at 10:54Updated Dec 13. 2022 at 04:33 PM

Elon Musk, the American billionaire and new owner of the Twitter social network, finally launched the new paid version of the Twitter Blue subscription on Monday for a second try.

Hours later, it disbanded an advisory body to the company, the Trust and Safety Council, made up of experts outside of Twitter tasked with helping set the platform’s moderation policy. Two steps that further act the transformation of the social network since its acquisition for 44 billion dollars last October.

Shortly after this acquisition, Elon Musk announced the launch of the paid subscription in order to have access to the small check mark proving the status of a certified account. So, since Monday, Anglo-Saxon users can see a blue tick for individuals and a gold tick for companies. The gray tick for institutions must arrive during the week. The subscription to obtain the blue medallion is supposed to authenticate a profile on Twitter for a sum of 8 dollars per month.

Identity guarantees

During the first attempt to launch Twitter Blue in early November, many fake accounts had been created to impersonate celebrities or companies. The company had therefore pushed back this new version.

For this new trial, Twitter engineers have implemented safeguards: users must have an account for ninety days, associated with a verified phone number that does not appear “misleading or deceptive”. They must also have been active at least once in the previous month and not have changed their profile picture or name on Twitter in the previous week.

New sources of revenue

The subscription is currently available in the United States, Canada, Australia, New Zealand and the United Kingdom for a price of 8 dollars per month. It costs $11 for users of Apple devices if they subscribe from the app on an iPhone or iPad, no doubt due to the 30% commission that Elon Musk blames the smartphone maker.

The sums drawn from these subscriptions must contribute to the diversification of the company’s income at l’oiseau bleu. Before the arrival of Elon Musk, 90% of Twitter’s revenue came from advertising on the social network and authentication was completely free.

An insufficient source of financing, according to the new owner. But above all a flow that could dry up: Elon Musk wants to make his platform a space for free discussion and therefore very little moderated. An aspect that has scared away many advertisers for several weeks, fearing to see their advertisements displayed next to controversial content.

Controversial remarks

Since the takeover, Elon Musk has wanted to kick the anthill by changing many aspects of the business. It fired half of the employees and reinstated some banned accounts, like that of former President Donald Trump, who was banned two years ago after the Capitol stormed.

In recent days, Elon Musk has reiterated his attacks on the old version of the social network, vilifying the former security officer of Twitter, Yoel Roth, gender-neutral pronouns, or even Anthony Fauci, the former adviser to the House – Blanche on the Covid-19 pandemic. For several days, he has also been highlighting on his account “Twitter files” supposed to show the moderation defects on the microblogging site before its takeover.

On the side of the White House, precisely, we are starting to react: the administration notably considered these remarks “revolting and disconnected from reality” as well as “dangerous”. Anthony Fauci has received threats from the far right and American conspirators, while Yoel Roth had to leave his home after intimidation attempts, according to CNN.

With AFP