Elon Musk launches his own perfume, “the very essence of repulsive desire”

Elon Musk launches his own perfume,

CARINA JOHANSEN/NTB/AFP via Getty Images Elon Musk launches his own perfume “Burnt Hair” sold at 100 dollars.

CARINA JOHANSEN/NTB/AFP via Getty Images

Elon Musk launches his own perfume “Burnt Hair” sold at 100 dollars.

UNUSUAL – Always where you least expect it. Elon Musk has just set foot in the perfume industry with Burnt Hair (“Burnt Hair” in French), an eau de toilette marketed by his tunnel construction company, The Boring Company.

It was on Twitter that Elon Musk announced the launch of the ” best perfume on earth », sold for 100 dollars. Its composition is not specified, but the Boring Company ironically presents it as “the essence of repulsive desire “. An entire program ! “Stand out in the crowd! Get noticed while walking through the airport”, touts Musk’s company.

It must be said that Elon Musk has a perfect name to get into the perfume business: “musk” means “musk” in French, an animal raw material widely used in perfumery. “With a name like mine, stepping into the fragrance world was inevitable – why did I fight this for so long!? », he wrote on Twitter about this aptonym. The entrepreneur also changed his biography on the social network to describe himself as ” perfume seller “.

The new perfumer’s bottles quickly found buyers. In the first six hours, 10,000 bottles were sold. “I can’t wait for the media to publish stories about Burnt Hair’s $1 million sale tomorrow”wrote Elon Musk.

When Elon Musk isn’t launching rockets and satellites with SpaceX or revolutionizing the auto market with Tesla, he’s having fun with other projects. In 2018, he put 20,000 flamethrowers on sale, sold for $500 each. According to estimates, he then pocketed 10 million dollars. In 2020, he embarked on the Tequila business, the bottles of which are sold for $250 each.

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