A month ago, when through my journal which is yours I decided to write a letter to Elon Musk, I thought I had embarked on a rhetorical exercise without follow-up. Here – I said to myself – was a man extremely gifted for adventure, affirming an oh so “transgressive” power, who had gotten himself into a much more difficult affair than expected. He was struggling like a handsome devil on amphetamines and seemed destined to get bogged down in the quicksand of his own orders and counterorders. But hey, it was the course of a businessman as it is born in all countries, just a little more interesting and stirring.
Weeks passed and Musk did not leave the news (migrating authoritatively from the business pages to the political pages). Not a day without a feat of arms, not a day without a disheveled announcement. When he’s not going to war against a competitor, a supplier, his employees, a bank, the stock market… he tweets a photo of his bedside table. I ask to be forgiven for my penchant for frivolity, but it seems to me that it deserves (the bedside table) an exegesis. Why would the richest man in the world share with the Universe an image of his intimacy and probably his loneliness? I don’t have the answer, but I invite you to take a look: two pistols (dummy, wooden and plastic, quite sinister), a reproduction of a historical painting (Washington crossing the Delaware River), four empty cans of Diet Coke. The table is more than basic, the tray is marked by the circles of cans drunk during previous watches.
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All this caffeine ingested on the spur of the moment did not produce a masterpiece, but gave him sufficient energy to open up a new front this week on the side of Apple and its boss Tim Cook: in a flurry of messages (duration: fifteen minutes) he threatens to withdraw Twitter from the Apple Store. It starts like this: “Apple has restricted its advertising investments in Twitter. Do they hate free speech? » To finish by announcing that if this boycott continues, he will not hesitate. It will start the production of its own mobile phones and its own tablets. Poor Apple! And Tim Cook will only have his eyes to cry.
Always with the aim of defending freedom of expression, he has returned to the accounts of anti-vaccines and seems to oscillate between an absolutism of free speech and a sudden stop when something does not please him. In the desire to break down the barriers between the fields of knowledge, it imports Tesla engineers (the electric cars) to control the world of networks. And to begin to pay off the company’s debts (13 or 14 billion), he eliminates the overpriced products made available to employees in the former luxury cafeterias, now deserted.
Like all exceptional men stricken with the curse of hubris, Musk is increasingly divided: on the one hand, lovers of turmoil, transgression and audacity of all kinds, on the other, the reasonable, the skeptics and conservatives. Read from the pen of Michel Onfray “…I truly believe that someone like Elon Musk is a character that will matter to the rest of civilization. A civilization which will be planetary, and which will end up leaving the planet…” appeared to me as a confirmation of this power to magnetize and divide opinions.
Have you practiced the tests that flush out a reactionary under a Gruyere lover and a progressive if he is a fan of goat cheese? Well, it’s the same: a “dividing” personality if ever there was one, Musk has become a trendsetter.