Elon Musk, between existence and essence

SpaceX, Tesla, Neuralink… Musk’s vision is powerful, with a planetary vocation, but it is articulated with the objective of capturing a disruptive technology with monopolistic potential.

Musk does all of Tech a favortrapped in a very serious productivity crisis, which took a problematic turn with theextreme adoption of telework, a large proportion of whom began to abuse them to work less, or even to defraud by secretly combining up to six jobs. To use the famous quote from Robert Solow, who saw computers everywhere, except in productivity statistics, Musk saw developers everywhere except in producing lines of code.

In front of the amazed eyes of all, he resorts to brutal methods, made of audits worthy of police interrogations and injunctions accompanied by milestones requiring computer exploits. Musk is obviously putting extreme strain on a company in decline and incapable of calling itself into questionbut above all, it brings back into the atmosphere of the real economy and the constraint of the search for productivity gains the whole of this industry, which is still young, but which has learned to live in comfort, gorging itself on Californian dollars and which, as time goes on, has lost control of the commitment of its own teams.



With SpaceX, humanity becomes multiplanetary, but the technological challenge consists in dominating the satellite telecommunications market. With Tesla, it is a question of scaling up carbon-free mobility, but the challenge is to sustainably capture the infinite income of autonomous transport.

He gives such resonance to his action that no Tech boss, especially in front of his investors, can now avoid questioning the effectiveness of its teamsstarting by reviewing its working methods to put them under control.

Even with a return to normal for Tech professions, these talents will still remain rare and the competition to attract them will remain intense. Faced with this spectacle, some wonder about Twitter’s ability to attract new people. Wrong in my opinion.

Musk articulates his thinking between vision and technology. The vision is powerful, with a planetary vocation, a real transcendence. This is articulated with the objective of capturing a disruptive technology with monopoly potential.

With SpaceXhumanity becomes multiplanetary, but the technological challenge consists in dominating the satellite telecommunications market. With You’re hereit is a question of scaling up carbon-free mobility, but the challenge is to sustainably capture the infinite rent of autonomous transport. With Neuralinkthe human must remain superior to the artificial intelligence which would master the general intelligence, but these chips are intended to be the absolute immersive technology in the metaverse world.

With Twitter, the stated intention is the sanctification of freedom of expression. On the technological level, the issue is not yet explicit, but making Twitter the major “gatekeeper” carried by a technological platform at the service of advertisers is commensurate with Musk’s ambition for domination. This will require mastering digital identity, a leading search engine, instantaneous management that energizes the audience, Web3 integration with cryptos and NFTs, and finally, an API platform and sandboxes at the service of advertisers, while overcoming the coming conflict with Apple.

These challenges are immense, especially when we combine the management of all these companies in parallel, all without benefiting from cross-subsidies between these different companies. It even seems inhuman. But, faced with so much audacity, one can wonder if existence really precedes essence.

Matthew Courtecuisse
CEO of Sia Partners