Elon Musk announces the creation of a “moderation council” on Twitter

Elon Musk announces the creation of a

While Elon Musk is now the owner of Twitter, many questions arise about the future of the social network, and particularly about the moderation system that will be applied there. This climate of uncertainty worries some brands, like General Motors.

Elon Musk wants to reassure

The end of a soap opera rich in twists and turns occurred this Thursday, October 27, when Elon Musk finally completed the acquisition of Twitter for 44 billion dollars. However, it was not won, the billionaire having changed his mind on this takeover several times before completing it.

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After arriving at the platform’s headquarters in a way that can be considered provocative, in particular because he was holding a sink in his hands to refer to an old meme, the billionaire published a text on the platform in order to reassure advertisers who wonder what it will look like under his control.

In order to ease tensions, Musk explained that he will not let Twitter become a “ hell where anything can be said without consequences “. He nevertheless reiterated his goal of creating “ a digital public square, where a wide range of beliefs can be debated in a healthy way “.

Establishment of a ” content moderation advice »

Indeed, uncertainty hovers around the future of Twitter, particularly because of the many declarations of Elon Musk who advocates freedom of expression and is not against a return of Donald Trump or Kanye West on the network. social. He did not hesitate to fire Vijaya Gadde, the head of legal affairs who notably decided to ban the account of the former president of the United States after the capture of the Capitol on January 6, 2021.

It would seem that Elon Musk now wants to calm things down since he announced that a ” content moderation council” would be put in place. Its members will have “very diverse points of view and no major decisions will be made to remove content or reinstate a user’s account without board approval, reports The Verge.

General Motors suspends advertising on Twitter

As a result of Elon Musk’s takeover at Twitter, General Motors has announced that it is temporarily halting its advertising on the platform to assess its ” orientation “. The automaker will still continue to communicate via the social network during this time.

We are in contact with Twitter to understand the direction of the platform under their new ownership. As is the normal course of business during a material change in a media platform, we have temporarily halted our paid advertising. Our customer service interactions on Twitter will continue “Explained a spokesperson for the company.

You should also know that General Motors has redoubled its efforts to compete with its rivals, and particularly Tesla, in the electric vehicle sector. Last July, Mary Barra, its CEO, even claimed that General Motors vehicles would surpass those of Tesla by the middle of the decade. Separately, the company announced its intention to take over Tesla in the field of energy, by creating a new division to sell solar panels and batteries.

It is therefore likely that the rivalry between the two companies will also play a role in General Motors’ decision, but it is certain that many advertisers and brands are eagerly waiting to see how Twitter turns out; some will no doubt prefer to withdraw from the platform if extreme discourse is not condemned to it.