Can ChatGPT Dethrone Google? – SEO and engine news

ChatGPT peut-il détrôner Google ?

Impossible not to talk about ChatGPT at the moment as the media buzz is strong around the conversational tool of OpenAI. But how does this tool work? What are the mechanisms at work in the “belly of the beast”? What are its potential limitations? And above all, question which dominates today in the landerneau of the search engines: can this tool compete with Google in the long term? Sylvain Peyronnet, an eminently recognized specialist in the field, gives here his analysis and forecasts on this subject.

I have been working in the field of algorithms for over 20 years now. My lifelong subject is decision making in the presence of uncertainty, and in a context of large amounts of data. Some of the algorithms I worked on are now in what is commonly called artificial intelligence.

Yet I could never have imagined what the past few years have seen in terms of machine learning, natural language processing, image analysis and others. We live in a period where exceptional results are presented almost weekly. To be honest, I feel like I’m reliving the first good years of the Web…

The topic of the moment is of course the famous chatGPT. The latest addition to openAI is making a lot of noise and is popular thanks to its ability to interact with humans. Nobody can deny that the tool is really stunning, even if of course, we also see its limits from the first uses.

For SEO professionals, the AI ​​revolution is both an opportunity and a risk. It’s a risk for web editors, but it’s an opportunity for those who called on them and who perhaps see a way to obtain for less what they paid for elsewhere. For a search engine like Google, this is obviously a risk since Sundar Pichai, Google boss, has even set up a new internal organization to try not to be overtaken in the field of AI by openAI.

In this article, I will tell you about chatGPT. What is it really? What are its technical limits? How much does it cost ? I will also try to give some answers to the question that torments us all: is chatGPT a potential danger for Google?

ChatGPT, what is it?

ChatGPT (reference [1]) is a model of the language that was designed – as the name suggests – to be conversational. This means that he is able to follow instructions that are given by a human being via a prompt (a question). To follow these instructions, the model has the ability to dialogue and use a form of common sense that a human being can have and that is not found in other models (like GPT3 for example).

Another strong point of the model, to mimic human behavior, is its capacity for memory continuity: chatGPT is able to remember what you told it in previous questions, and to elaborate answers based on this chat history. . This aspect is the most anthropomorphic: we sometimes have the illusion of discussing with a real person, who will moreover be mistaken from time to time in his answers.

ChatGPT, this is the latest model in a long line of language models. It all started with word2vec by Tomas Mikolov (then at Google), then fastText from the same researcher (then at Facebook) and many more like Ernie in 2019 (at Baidu), BERT in 2018 (Google), Grover and Elmo in 2018 and 2019 (Allen institute). There are also models in France (at Lighton).

Over time, these models have become bigger and bigger and more expressive. But the real breakthrough was the emergence of transformer-based models at openAI. It is now the leading operator on the subject, ahead of all the others, whether for image or text applications. Their first model dates from 2018, it is GPT. But the general public began to take an interest in them with GPT2, the first very large model when it had “only” 1.5 billion parameters and a training dataset of 8 million web pages. We now realize that GPT2 was ultimately just a proof of concept, and the real breakthrough is GPT3 (see reference [3]), a model with 175 billion parameters, trained on a dataset of several billion pages of content.

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Can ChatGPT Dethrone Google?

An article written by Sylvain Peyronetdesigner of the Babbar backlink analysis tool.