Alternatives to Twitter swarm after Elon Musk’s takeover of the blue bird

Elon Musk va s'efforcer de réduire les coûts de la plateforme en licenciant « environ la moitié » des salariés. Il cherche aussi à augmenter les revenus en modifiant le système de certification de Twitter, mais prend le risque d'effrayer les annonceurs.

Posted Nov 8, 2022, 9:40 AMUpdated Nov. 8, 2022, 9:59 a.m.

From indignation at the massive layoff plan within the group to fears of a surge of extremist rhetoric, through opposition to the paid subscription model wanted by Elon Musk, the grounds for recrimination are numerous. Especially since the billionaire has just called to vote for Les Républicains, during the mid-term elections in the United States, this November 8, 2022.

Where are the disappointed Twitterers fleeing? What is the extent of their exodus?

Unknown to the general public a few days ago, Mastodon is experiencing a peak in popularity among Internet users concerned about the future of Twitter.

Created in 2016 by the German developer Eugen Rochko, the site presents itself as “a free and open source decentralized social network” without any advertising.

Mastodon, the “not for sale” network

Concretely, it allows each user to join, according to his centers of interest, the community of his choice, this one establishing its own rules.

Mastodon, which prides itself on being ” not to sell “, therefore consists of a network of thousands of independent servers, also called instances. Members can interact provided that the moderation rules of their respective servers are compatible.

On his personal account, Eugen Rochko says that Mastodon reached more than one million monthly active users on Monday thanks to the addition of 1,124 servers and nearly 490,000 new users since October 27, the date of effective takeover of Twitter by Elon. Musk.

Several users tempted by the experience, however, say they are put off by the platform’s not very intuitive aspect, highlighting in particular the difficulty of creating an account.

Others regret that content moderation is left to the sole discretion of group administrators, pointing out the risk of arbitrary decisions.

In development or established

Other potentially attractive platforms for those who want to leave Twitter are still in the development phase.

This is the case of Bluesky, the new project of Twitter co-founder Jack Dorsey, who claimed at the end of October the registration of 30,000 people on the waiting list in 48 hours, or of Cohost, which promises that the personal data of its users will never be sold.

Already established platforms, like the microblogging site Tumblr or the audio chat app Clubhouse, have seen a surge in popularity in online discussions.

A few other young shoots are also arousing the curiosity of Internet users, including the Counter Social and Tribel Social networks.

Networks like Gab, Parler or Truth Social, the platform launched by Donald Trump, presented themselves as conservative alternatives to Twitter even before its takeover by Elon Musk. They probably also hope to recover users.

A still limited effect

For the time being, there is no indication that these alternatives to Twitter are able to compete, let alone overtake, the blue bird network, which had nearly 238 million active daily users at the end of June.

In a tweet published overnight from Monday to Tuesday, Elon Musk even assured that “the number of Twitter users has increased significantly around the world since the announcement of the agreement” redemption without providing any figures.

“And these are the first days, continued the billionaire entrepreneur. As Twitter is going to become by far the most reliable source of truth, it is going to be indispensable. »

It remains to be seen whether the most prominent personalities on Twitter (singers, sportsmen, politicians) will continue to be active there or whether they will favor their presence on platforms with a much wider audience such as Facebook, Instagram or TikTok. .